Privacy Policy

1. Who We Are

Everlasting Bloom Co. ("we," "us," or "our") is a flower preservation company that transforms wedding bouquets and other meaningful blooms into custom resin keepsakes. Our sister company, Eagle Specialty Products, has over 65 years of experience in the coatings industry.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at everlastingbloomco.com, place an order, or interact with us in any way.

By using our website or services, you agree to the collection and use of information as described in this policy.

2. Information We Collect

Information You Provide Directly

When you place an order, create an account, or contact us, we may collect:

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on site, links clicked
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: See Section 5 for details

3. How We Use Your Information

We use your personal information for the following purposes:

• Order Fulfillment: Processing payments, creating your keepsake, shipping products, and providing order updates
• Customer Communication: Responding to inquiries, sending status notifications, and providing support
• Service Improvement: Understanding how customers use our site to improve our products and experience
• Marketing: Sending promotional emails about new products or offers (you can opt out anytime)
• Legal Compliance: Meeting legal obligations, preventing fraud, and protecting our rights

Photography and Marketing Use

We may photograph your flowers and finished keepsake to:

• Document the preservation process for quality control
• Share on our website, social media, or marketing materials
• Create portfolio examples for prospective customers

4. Third-Party Services We Use

We work with trusted third-party services to operate our business. Each has their own privacy policy governing their use of data:

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us:

• Remember your preferences and shopping cart
• Understand how you navigate our site
• Provide personalized content and ads
• Analyze website traffic and performance

Types of Cookies We Use

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling essential cookies may affect website functionality.

6. How We Share Your Information

We never sell your personal information.

We may share your information only in these circumstances:

• Service Providers: With trusted third parties who help us operate our business (as listed in Section 4)
• Legal Requirements: When required by law, court order, or government request
• Business Protection: To protect our rights, property, safety, or that of our customers
• Business Transfers: In connection with a merger, acquisition, or sale of assets (you would be notified)
• With Your Consent: For any other purpose with your explicit permission

7. How We Protect Your Information

We implement appropriate security measures to protect your personal information, including:

• SSL encryption for all data transmitted through our website
• Secure payment processing through Shopify Payments (PCI-DSS compliant)
• Limited access to personal data on a need-to-know basis
• Regular security reviews and updates

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

8. How Long We Keep Your Information

We retain your personal information for as long as necessary to:

• Fulfill your order and provide ongoing customer support
• Comply with legal and accounting requirements
• Resolve disputes and enforce agreements

Generally, we retain order data for 7 years for tax and accounting purposes. Marketing data is retained until you unsubscribe or request deletion.

9. Your Rights and Choices

You have several rights regarding your personal information:

To exercise any of these rights, please contact us at info@everlastingbloomco.com. We will respond to your request within 30 days.

10. Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email if the changes materially affect your rights
• Post a notice on our website

We encourage you to review this policy periodically to stay informed about how we protect your information.